A Sales Jet flow is a sequence of events and actions within Sales Jet. The Sales Jet flow responds to user actions on the site and performs actions in reply. In essence, this is a sequence of interactions between the seller (you) and site visitors, through automated processes (for example, sending emails or SMS messages after a visitor signs up for something).
The target of a Sales Jet flow is to automate the customer interaction processes. You can not only automate the distribution of your product once purchased, but also build long-term relationships with the client by targeted, automated interactions which engage the client who then regularly buys goods and services from you and recommends you to his friends and acquaintances.
Sales Jet has several flows, each with its own purpose. There are a few types of flows for different kinds of Sales Jet events and actions:
- Page flow - Read more in the article "Page Flow".
- The funnel flow - Read more in the "Funnel Flow" article.
- Training Jet flow - Read more in the article "Training Jet Flow".
- Facebook form feed - Read more in the article "Form Facebook Feed".
When creating a flow, the event (trigger) that your guest (site visitor) performs first needs to be determined.
Event – This is a user action when interacting with the page; "What does the user choose to do?". This event will trigger the subsequent flow (sequence of follow-up actions). It is the client action that starts the thread, which may be submitting an order form, making paying or downloading a file.
Action - This is the action you will initiate via Sales Jet in response to the visitor's event, such as an email, phone call, SMS message, etc.
You can set up a series of actions that will lead visitors to become customers, follow-up with the customer post-purchase, and send previous customers new product announcements & special offers and keep him returning for new purchases.
Example - A visitor to your page executes one of these events:
- Registered to receive newsletters about your products;
- Created a personal account on your site;
- Downloaded your price list or other product information.
This event triggers a chain of actions:
- Send an email to thank the client for the action taken ("Thank you for subscribing to our company' newsletter").
- Send an SMS followup text after 1 day with a special offer for this user.
- Send an email after 3 days with information about the most popular product of the company.
Example - A customer bought access to one of your Training Jet training courses. You can create a flow that will remind the client of his Training Jet training course and thus help him move through the course and then buy the next information product.
The flow will consist of actions such as:
- Send an email thanking them for their purchase and sharing their course access data.
- If the client has not started studying, an email is sent with a reminder and login invitation every 3 days: on the 3rd day after signup, 6th day, and 9th day.
- If the client has not started the course an email is sent with a call-to-action to begin.
- If the client after starting fails to login after a few days, an email is sent to remind them along with a call-to-action to return to training.
- If a client does not study regularly and is absent for a long time, then send a webhook – a letter with the user's data requesting confirmation, and as a result, the client will have to go back to your site and take an action.
- After completing the course an email is sent congratulating them and offering them the next course.
Example - The customer adds a product to the cart, but abandons the cart before purchase.
- After 1 hour an email is sent with a saved cart reminder containing the items he added.
- After 1 day an email is sent which calls upon them to complete their purchase.
- After 3 days an email is sent requesting feedback from the customer.
- After 6 days an email with a special offer is sent.
The flow can be configured to any level of complexity or simplicity. Some threads can reach up to 150 actions. Sales Jet users determine the number of actions in the flow depending on their needs. A series of actions in a flow can include several repetitions. For example: the first email is sent to the client and, provided that the client has not opened this letter, it will be sent again. We can resend this letter to the client several times. In this way, you remind the client of your presence and increase the likelihood that the client will read the email.