Favicon is a small site icon in front of the page address. The icon is displayed in the browser tab in front of the page address.
A favicon improves the look of the site, increases brand awareness and helps users navigate tabs.
How to create a favicon
Go to Sales Channels > Websites > Funnels. Create a new funnel or open an existing one. Click the General Settings tab.
In this tab you can add a favicon. The image size should be at least 128x128 px. Click download image. Attach a file from your computer.
Now it will be visible to users in the page title for the webpage or website.